Media releases are a great way to get your story out to the media, whether it’s the launch of a new business or product, or a comment on something topical in the news. The way to make sure your media release grabs the editor’s attention – and isn’t filed away with the other hundreds of releases...

This article was written for Flying Solo. Have a look here. A recent conversation with a fellow business mum about recognising the difference between free publicity and paid advertising made me wonder how easy it really is to tell. I have worked in writing, public relations and marketing for more than...